BCIT Marketing Association brings home gold from New Orleans

Huge congratulations are due to students from the BCIT Marketing Association (BCITMA) who brought home a number of awards and accolades at the American Marketing Association’s (AMA) 34th Annual International Collegiate Conference in New Orleans, March 22 to 24.

The team placed first in the case study competition, in which they presented their integrated marketing communications campaign for Pearson Textbooks’ upcoming product launch. Anita Bathe, Richard Bergen, Deanna Blyth, Jill Purse, Nicola Poskitt, Solomon Gauthier, and Kevin Murray will have their campaign adopted by Pearson for its upcoming North American campaign.  Read more….

BCAIU BCIT Marketing Association Awards