PACE Report: Tourism market research by VIU Coop Student

Student gathers visitor data

Tourism destinations need to understand their visitors in order to respond appropriately with marketing investments. As there is no system in BC to gather ongoing data, this can be difficult. Destination development experts in Tofino and Nanaimo decided to work together and hire a VIU student with research expertise to design and gather data on their visitors in the summer of 2013.  Nichola, an experienced undergraduate researcher, fit their needs perfectly.

Download the pdf report VIU Tourism Market Research